One of the questions that the wave of new philanthropic marketplace tools is how to control quality and ensure donor confidence in the organizations in which they invest. While people tend to be comfortable with brand-name humanitarian organizations like CARE acting as stewards of their donations, its less clear how your average individual donor becomes [...]
Posts Tagged as ‘kiva.org’
June 18, 2008
From ReadWriteWeb: “Software Company Ditches AdWords for…Kiva?”
In a stunningly intriguing idea, Portland, Oregon based Jama Software is ditching Google’s AdWords program, feeling that their return on investment simply wasn’t high enough. Instead, they’re donating the money they would have spent to Kiva.org, the direct peer2peer micro-lending nonprofit that allows individual users to fund global enterprises.
They believe that the buzz they generate [...]

