Posted by: Nathaniel | June 14, 2008

WEEKLY Question: Nonprofit IPO: Donor engagement innovation, gimmick, or both?

Recently, Homeward Bound of Marin County, CA offered supporters the chance to participate in an “Immediate Public Offering…to end homelessness.”

They released fundraising ‘shares’ at $32 each and sold them to everyone from celebrities to local residents to a girl scout troop. They didn’t provide any ‘ownership’ of the organization. From the effort, they’ve raised $700,000 so far. Additionally, its helped them secure other grants, including a $1 million grant from the Federal Home Loan Bank of San Francisco.

You can read more here:

http://www.philanthropyjournal.org/news/nonprofit-%E2%80%98ipo%E2%80%99-raises-700000

So the question is:

is this just a gimmick, an innovative new way to engage donors, or something else entirely?

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