Posted by: Nathaniel | July 14, 2008

WSJ article on e-philanthropy and social networks rubs up against a problem


  1. Regular giving is where it’s at. . . and possible, I think, within online communitites that develop and facilitate regular interaction between members.

    Also important, however, is how donors are appreciated. If they feel like they are valued and thanked for contributing, they are more likey to contribute again and make a habit of giving. This follow-up in donor relations is an area where online fundraisers should invest heavily.

  2. I think that’s a great point Beth. I know one of the big things that’s happening in Alumni offices at universities is an increased focus on donor “engagement” – ie making sure that donors have the chance to really connect with the people and activities at their alma matter, before, during, and after any checks have been cut

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