Posted by: Nathaniel | September 20, 2008

Extending the conversation: What does the fair trade consumer look like?

This week’s Question of the Week is focused on who takes the lead on sustainable consumption – producers or consumers? Incorporating some of the insightful comments, I’ve extended the conversation in a new post on JustMeans “All Things Reconsidered” blog. Read it here.

Scruffy. Sandals. Tie-dye. Granola. Grateful Dead. Fair trade?

Even a few years ago, most people associated sustainable consumption with a sort of neo-hippie San Francisco liberal archetype. Today, however, an increasing awareness of climate change, greater interested in corporate responsibility, and a growing roster of companies branding social good as part of the value they offer consumers is rendering this caricature obsolete (or at least, incomplete).

The question then becomes, what does the sustainable consumer look like?….

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